What I’m talking about is the kind of objective you want that conversion to be.
Step 6: Verify the Pixel Functions Step 1: Determine What Your Ad Objective Isįor Facebook tracking pixels, you need to determine your objective for the ads you want to run. For example, if you want to be tracking AdWords conversions, you can use the Google Conversion Tag instead. I’ll be using the Facebook pixel as an example, but any other tracking pixel will work the same way, with only one variation where you get the code.
#IMP PIXEL TOOLS CODE#
If you’re using a non-Facebook pixel, it will work the same way, you just have to get your code from somewhere else. Any other system you choose to use will be at best exactly this complex, if not even simpler.
#IMP PIXEL TOOLS INSTALL#
Thankfully, it’s a completely trivial process to actually create and install a pixel from Facebook. Note that there are two blank spots where I have removed ID numbers unique to the user, so you can’t use mine. You can even see a bit at the bottom where it calls a specific secondary script that is more like a pixel, in case the user is using a noscript plugin that blocks the script. It will look a little something like this. The Facebook Pixel is, in fact, a bit of JavaScript rather than a traditional image. You can go the old fashioned route with the image, you can use code from various third parties, or you can use a script like the Facebook tracking pixel. Now, there are all sorts of tracking pixels you can use these days. That means you’ve put the newsletter in front of 15,000 people, and can report exactly that.
You go to your server and run a query, and see that the pixel image has been downloaded by 15,000 unique IP addresses. The owners of those ads want to see how many times their ads were seen, so they can determine metrics like click rates and conversion rates. You then go into your server and see how many times people have downloaded your tracking pixel.įor example, you write an email newsletter and throw a couple of ads in. The user loads the page, and they load the tracking pixel. You put it somewhere that you want to track, either the pageviews or something else reliant on loading the page. The idea behind a tracking pixel is simple. Ideally, it would be a 1px by 1px image of the same color as the background of whatever content you’re tracking. In the olden days, a tracking pixel was exactly that a single real pixel.
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